Under the huge impact of new media on traditional media such as paper, what is the situation of outdoor advertising machines? In recent years, the advertising database shows that although outdoor spending has declined, the value of outdoor advertising has been steadily increasing, and the average cognition has increased in recent years. It has risen by about 2-3 percent in several years. In other words, outdoor advertising machines are still a more attractive media tool.
A brief review of Ipsos' advertising creative research theory, Reception, Response, and Retransmission are three important elements to measure the success of an advertising creative. "Reception," your ad must stand out from the crowd to get noticed and the brand to benefit from it. "Response", your advertisement must inspire consumers to have a positive reaction or positive change to the brand in terms of behavior and attitude, and then "encourage consumers to repost spontaneously and consciously". The "arrival and response" in this , is the key to the success of an advertisement.
So, how can outdoor advertising effectively reach, respond and inspire consumers to repost? Through interaction, consumers can participate, stimulate consumer response, and at the same time deepen brand understanding, promote consumers to spread and share again. The premise of interaction requires the outdoor advertising machine to be more intelligent. First of all, it must be an integrated advertising machine that can be touched, so that it can have an effect of interacting with users.
And what technical features should an outdoor touch all-in-one advertising machine have? The following is an example of the technical features of the Xunbao outdoor touch all-in-one advertising machine
1. All outdoor waterproof and dustproof
The overall outdoor structure reaches IP65 waterproof and dustproof
2. Visible in sunlight
High brightness LCD screen, brightness reaches 1500-3000cd/m2
3. Temperature control system
Adopt sophisticated intelligent air conditioner for cooling and heating
4. Solution of playback system
Outdoor Display Embedded Network Play System X86 Network Information Release System Outdoor Touch Query System
The smart touch function of the outdoor advertising machine realizes a unique interactive experience, which enables consumers to fully participate, stops them from rushing, and gives brands extra time to convey their messages. In addition, more interaction with consumers can also inspire consumers to share the content they are interested in on social media, so as to achieve re-distribution.
