Fitbit je 2015. isporučio 21 milijun jedinica, što je povećanje prodaje od 93,2 posto u odnosu na 10,9 milijuna jedinica prošle godine. Drugim riječima, obujam prodaje u 2015. bio je gotovo dvostruko veći od 2014., a stopa rasta Fitbita u istom razdoblju dosegnula je gotovo 100 posto. No Fitbit je ipak izgubio dio svog tržišnog udjela, dok je Xiaomi u isto vrijeme uspio povećati svoj tržišni udio za 1,000 posto.
According to the IDC report, Xiaomi shipped 12 million units in 2015, with a market share of 15.4 percent , ranking second only to Fitbit and ahead of Apple, Garmin and Samsung. In 2014, Xiaomi shipped only 1.1 million units, with a market share of 4 percent .
Fitbit also knows that its position as a market leader is not stable. The company once accounted for 3/4 of all sales in the market, but with the influx of more wearable devices, the market share inevitably began to decline. In the report released yesterday, Fitbit said that last year was a bumper year, but it remains vigilant about the future. This forward-looking argument caused the company's stock price to plummet, and it has been in a downturn.
The performance of Apple and Xiaomi is impressive. Apple's market share is 14.9 percent . The newly launched Apple Watch in 2015 is still a best-selling product despite its price being much higher than that of Fitbit and Xiaomi's wearable products.
It can also be seen from this report that Samsung's sales are almost the same as last year. 3.1 million units were sold in 2015, surpassing the 2.7 million units in 2014.
There is no doubt that the market for wearable devices is becoming more competitive, and more suppliers will emerge in the market in 2016.
Fitbit just announced the 2016 new Blaze fitness watch and Alta band. Apple is rumored to also release an upgraded version of Apple Watch. Samsung's Gear S2 and Motorola's products look somewhat similar. But Xiaomi is an unknown. If it continues to sell that ultra-low-priced bracelet, it would be a good thing, but will Xiaomi design a smart watch that is inexpensive but similar to the Apple Watch? Obviously, Fitbit and Samsung do not want it to do so.
